Coordinator, Social Media

D.C. United is seeking a creative and driven Coordinator, Social Media to help tell the story of our club and community across digital platforms. In this role, you’ll spotlight our players, front office staff, fans, events, and broader cultural initiatives—all while driving engagement with current and future supporters. You'll play a hands-on role in planning, creating, and distributing social-first content that connects D.C. United to the city it represents and the global game it’s part of.

You’ll need to be fluent in social media trends, storytelling, and performance data—and ready to contribute to a fast-moving content calendar that mixes matchday coverage, brand storytelling, behind-the-scenes moments, and community engagement.

Responsibilities

• Manage and grow D.C. United’s presence and engagement across social platforms including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and YouTube.
• Plan and maintain the social content calendar (weekly, daily, monthly), ensuring content aligns with D.C. United’s voice, brand, and marketing objectives.
• Create and post compelling social content (written, photo, and video), including:
  • Matchday coverage
  • Training and behind-the-scenes features
  • Community programs
  • Player spotlights
  • Club events
• Organize, tag, and manage photo/video assets from events, matchdays, and shoots. Recommend and upload the strongest content across our owned channels.
• Track, analyze, and report on content performance, offering insights and recommendations for content optimization and audience growth.
• Collaborate across departments to align messaging and develop cross-functional campaigns that elevate the D.C. United brand.
• Attend and cover select events (home matches, media days, partner activations) as a content creator and/or community representative.

You Bring:

• A strong attention to detail.
• A passion for digital storytelling and building community through content.
• Strong writing and editing skills with attention to tone, grammar, and clarity.
• A collaborative mindset with the ability to work independently and within a team.
• A creative eye for visuals (photo and video) and an understanding of how to use them to connect emotionally with an audience.
• An understanding of what’s trending on social—plus the instincts to know when to follow and when to lead.
• Comfort conducting interviews, listening to diverse voices, and crafting compelling narratives that reflect the D.C. United community and culture.
• Ability to juggle multiple priorities, take initiative, and deliver under tight deadlines.
• Proficiency in basic video editing (CapCut, Adobe Premiere, or similar) to create reels, highlights, and short-form storytelling.
• Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Comfort using scheduling and analytics tools to manage and evaluate social content performance.

Qualifications

• Fluency in Spanish is a plus.
• Bachelor’s degree in Communications, Journalism, Marketing, or related field.
• 1–2 years of experience in social media, communications, or content creation—preferably in sports or entertainment.
• Strong writing portfolio showcasing digital/social storytelling.
• Demonstrated experience producing and scheduling multimedia content across platforms.
• Knowledge of social media platforms, trends, and analytics.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Familiarity with Adobe Creative Suite (Premiere, InDesign, Photoshop) is a plus.
• Flexibility to work evenings, weekends, and matchdays as needed.
• Commitment to upholding high ethical standards and team culture.
• The selected candidate must pass a background check.